Workplace Culture Design
& Development
Your culture is integral to your growth strategy
When building your growth strategy, it's easy to lose sight of the very thing that will help you to achieve reputational success.
So don't leave it to chance - be deliberate and create a kick-ass culture that magnetises new talent, customers and investors to you!
Why you should focus on building a positive culture in your company/organisation?
4 x
higher revenues in companies who focus on building a positive culture
Forbes*
60%
more profitable than organisations that don't focus on building a positive culture
Forbes*
77%
jobseekers would consider purpose, mission and values before applying
Glassdoor*
72%
senior managers who say that a positive culture helps change to land well
PwC*
*2023 data
Key influences on your company's culture
Tone of Voice
The words you choose in your written and verbal communication makes a huge difference to how you are perceived. How congruent are your internal and external communications?
People Experience
How you attract, motivate, reward, develop, manage change, create policy and manage consequences should align with your purpose, mission, values and desired tone of voice.
Organisation Design
The way you design your processes, systems, governance, decision-rights and metrics all play a part in determining the ways of working and norms across your organisation.
Leadership Behaviour
The stance and behaviours of the C-suite sets the tone from the top.
The capability of leaders to change their style and behaviour is also key to landing a new brand culture where you practice what you preach.
Ask yourself these three questions to check if you need more focus on
YOUR culture
Do your ways of working influence the right behaviours?
Are there frustrations between colleagues, siloed thinking, a lack of accountability or low engagement?
In a nutshell...
are you integrating culture into your design thinking?
Are your purpose, mission & values truly embedded?
Do your people know what they are? Do they permeate everyday actions or are they just words on a wall somewhere?
In a nutshell...
are you leading by example and aligning words with actions?
Is your people experience fully aligned?
Do your company policies, practices and communications engage or repel people? Recruitment/retention problems?
In a nutshell...
are you practising what you preach every day?
Our approach to developing your culture
Discover
Changing behaviour will only work if the environmental enablers are congruent with your new intent.
We work with you to review your organisational 'eco-system' to understand the type and size of any gaps between the current and desired state.
We then create a set of recommended actions.
Develop
Once you have your new brand values and a clear purpose and mission, you'll need to plan to embed this into your every day, beyond the logo and website changes.
We work with you to plan the transition and to create the cultural narrative that will form the anchor for all your conversations, documents and decision-making.
Deliver
We can help you embed your narrative and values into your ways of working.
With no one-sized fits all implementation solution, we work with you to co-create an approach that's right for your organisation.
The effect is one of osmosis which permeates through every practice and process and brings your new cultural narrative to life.
A magnetic company culture is the key to attracting and retaining an engaged workforce
who will become your brand ambassadors and help you grow :)